About us

Hi, I’m Rachel—the founder, formulator, and maker behind Nurtured by Rachel.

What started as a passion for simple, natural skincare has grown into a business dedicated to helping families care for their skin with products made from thoughtfully chosen ingredients.

As a registered nurse, I’ve always believed that what we put on our bodies matters. That belief became even more meaningful as I prepared to become a mom. I wanted products I could feel confident using on myself, my baby, and the people I love—without unnecessary ingredients or harsh chemicals.

Every product is handcrafted in small batches in Elma, New York using nourishing plant oils, butters, botanical ingredients, and essential oils selected with purpose. Whether it’s soothing dry skin, creating a calming bedtime routine, or caring for your baby’s delicate skin, my goal is to make products that are both gentle and effective.

At Nurtured by Rachel, you’ll never find products made just to follow trends. Everything is carefully created with quality, simplicity, and your family’s well-being in mind.

Thank you for supporting my small business and allowing me to be part of your family’s everyday routines.

I’m so glad you’re here.

With gratitude,
Rachel